Overview

Hoyts Cinemas manage approximately 450 screens across Australia and New Zealand. Great candy, ice cream, popcorn and drinks have always been a key part of the cinema goer’s experience.

Hoyts wanted to create something extra, a special treat to drive interest, variety and of course sales volume and profit. Hoyts were attracted to the possibilities offered by Frozen Drinks such as Frozen Coke.

Frozen Carbonated Soft Drinks provide a great experience for the customer and terrific profit opportunities for operators.

Solution

Hoyts established a unique service area for their frozen drink experience separate from the candy bar called Frozone.

Frozone features Lancer Beverage’s FBD frozen drink dispensers which provide an attractive smooth frozen drink in high volume with great consistency and reliability.

Cinema goers are drawn to the brightly lit attractive Frozone which adds to their overall cinema experience.

This equipment complements the Lancer Beverage soft drink dispensers which ensure a high flow of cold soft drink products. Hoyts have chosen to utilize Lancer’s ice cooled drop ins and ice well system which provides for low operating costs with minimal maintenance.

A plentiful supply of ice for these systems is provided by the Hoshizaki KM1300 ice makerin most venues. The KM1300 provides up to 649kgs of ice per day. Cubes are Hoshizaki’s unique crescent shape providing for no ice pockets and consistent cold plate contact.

The ice well drop ins are complemented by Lancer’s beautiful range of post mix towers for a great soft drink dispenser solution.

Results

Hoyts project manager Libby Starr commented:

“Lancer provide Hoyts with top quality, effective equipment and strive to meet Hoyt’s needs on all occasions. Lancer have proven themselves to be a strong, consistent supplier within the marketplace. We would not hesitate in recommending Hoshizaki Lancer to other clients”